Overview
- Frankel disclosed the figure on Emma Grede’s Aspire podcast, saying on May 19 that her brand-deal income is “tens of millions,” roughly $20‑plus million a year and separate from her other businesses.
- She framed that revenue as a result of long-built audience trust and candid, unscripted product reviews that let brands tap her marketing budgets.
- Frankel said she avoids exclusivity clauses, promotes only products she uses, and pays interns, arguing people who move product should be compensated.
- She teased future commercial moves, including a proposed “Bethenny seal” for retailer sections and pursuit of equity partnerships in brands she supports.
- The $20‑plus million figure is self-reported and has not been independently verified, and it reflects a wider trend where trusted influencers convert broad, cross‑age reach into high-paid deals.