Overview
- dpHUE announced Monday that Bethenny Frankel has acquired a meaningful ownership stake and joined the company as Chief Brand Officer.
- In the newly created role Frankel will work directly with founder Donna Pohlad on product innovation, creator partnerships, consumer education, and long‑term growth strategy.
- The financial terms of Frankel’s investment were not disclosed, and dpHUE is projecting a 32 to 40 percent year‑over‑year net sales increase tied to her involvement and a planned global retail distribution launch.
- dpHUE sells through major channels including Ulta Beauty, Amazon, TikTok Shop, Revolve, Macy's, Dermstore, and dpHUE.com, and the brand says it has more than doubled business in Ulta and Amazon over the past three years.
- Founded in 2011, dpHUE built its position with award‑winning at‑home color maintenance products, and the company expects Frankel’s public profile and marketing approach to deepen consumer education, speed audience engagement, and drive broader retail momentum.