Overview
- The tip, shared widely over the weekend by Jordan Cox (known online as @couponkidUK), advises shoppers to arrive at store opening—around 9am—to grab reduced items that staff typically put out after overnight shifts.
- Cox also recommends a secondary window in the late afternoon, commonly about 3pm–5pm with 4pm cited for bakery reductions, when incoming shift staff often mark down sandwiches and pastries.
- Former M&S employees quoted by outlets confirm many reductions are applied overnight or at shift changes but say practices vary by branch and by shift.
- Managers sometimes tell staff to pause stickering if customers gather or pester workers, a measure staff say is used to avoid blocked aisles and let employees finish other duties.
- Yellow stickers are a routine retail tool to shift near‑expiry stock and cut waste, shoppers can politely ask local staff for exact timings, and there has been no corporate policy change from M&S reported in these stories.