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Best Buy Sale Sends AirPods and AirTag Prices to Multi‑Month Lows

Rapid price‑matching by Amazon after Best Buy’s 60th Anniversary Sale is driving short, deep markdowns that force buyers to weigh condition and stock risks.

Overview

  • Retailer promotions that unfolded over the weekend and Monday have pushed AirTag 2 singles to about $24.99 and 4‑packs to $89, with Best Buy briefly listing an open‑box single for $19.99.
  • Amazon matched Best Buy’s cuts on Monday, bringing AirPods Pro 3 to roughly $190, AirPods 4 with ANC to $134.99, and AirPods Max 2 down to about $429.
  • These are store‑level discounts rather than Apple list‑price cuts, so the deals are brief, vary by color and model, and appear across new, renewed and open‑box listings that carry different warranty and condition implications.
  • Buyers continue to value current models for features like H2‑powered ANC on Pro 3 and Max 2 and AirTag 2’s louder speaker and UWB tracking, which helps explain demand even as upgrade rumors for fall circulate.
  • If retailers keep price‑matching this week, it may tighten short‑term availability and prompt some shoppers to buy now rather than wait for Apple’s expected fall product cycle, while others may prefer to wait for confirmed next‑generation releases.