Overview
- The sale runs Aug. 17 through Aug. 23 and is live online and in Best Buy stores with thousands of discounted items across TVs, laptops, phones, wearables, and accessories.
- Best Buy is staging one‑day brand flash events during the week that concentrate deals by maker, with Microsoft, Samsung, Apple and LG headlining separate daily promotions.
- Paid My Best Buy Plus and Total members earn 10x rewards (effectively 10% back) on qualifying purchases up to $60, a temporary incentive to increase returns for subscribers.
- Standout bargains tracked in coverage include a 58‑inch Hisense QD50 Roku TV for about $189.99, OLED TVs from roughly $699.99, and Copilot+ and gaming laptop discounts up to about $1,350 off.
- Best Buy will hold in‑store Anniversary Day specials on Saturday, Aug. 22 that include limited‑quantity offers such as $100 gift cards sold at 40% off and exclusive product drops, so shoppers are advised to arrive early because supplies are small.