Overview
- Best Buy launched a four‑day Apple Shopping Event that began Thursday and runs through June 7, placing AirPods Max 2 at a new low of $499 in all colors.
- Amazon has countered with equal or lower prices on several Apple items, including AirPods Pro 3 at $199, AirPods 4 at $99, and select MacBook models at deeper discounts.
- The AirPods Max 2’s price drop follows its March release and strong hardware upgrades — Apple’s H2 chip, a new high dynamic range amplifier, and improved noise‑cancellation and Transparency modes — which keep demand high despite discounts.
- Shoppers should compare seller listings for color, new versus open‑box condition, delivery timing, loyalty rewards and return policies because some promo and used listings have limited stock or checkout problems.
- Retail observers expect more matching and possible deeper cuts around Prime Day later this month, which could briefly push prices lower or shift availability across Best Buy, Amazon and other sellers.