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Bengaluru Entrepreneur Uses Porsche Hood to Mix Cement, Calls Viral Video a Paint Protection Demo

The clip functioned as a product demo, sharpening debate over civic duty versus marketing.

Overview

  • Akhil Hemadri was filmed mixing cement on the bonnet of his red Porsche and filling a pothole, then peeling off a clear layer to show the car’s paint was untouched.
  • Hemadri later said the video was created to promote his company and to demonstrate Paint Protection Film, a clear layer that shields car paint from damage.
  • His caption also urged citizens to help maintain public spaces, which supporters praised as a call to action and critics dismissed as staged publicity.
  • Following backlash on Instagram, Hemadri disabled comments on the post, a step noted in multiple reports tracking the public response.
  • Several outlets said their coverage relied on user-generated footage and included verification disclaimers, as the episode tapped ongoing frustration with Bengaluru roads and past claims by Deputy Chief Minister D.K. Shivakumar that pothole complaints were a social media creation.