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Ben Winston Says Justin Bieber's Grammys Minimalism Was a Last-Minute Call

Coverage now centers on a possible Hailey look‑alike back tattoo alongside Hailey's public support.

Overview

  • Grammys executive producer Ben Winston said Bieber hadn’t settled on his stage look until he walked on and used roughly 15 minutes of a 90-minute rehearsal, running the set a second time only for camera placement.
  • Bieber performed a solo rendition of “Yukon” on guitar in custom SKYLRK boxers and socks at Crypto.com Arena after arriving in formalwear with Hailey, and he left with four nominations but no wins.
  • Viewers and outlets pointed to a new back tattoo widely interpreted as Hailey Bieber’s likeness from her 2020 ELLE cover, a detail Bieber has not publicly confirmed.
  • Hailey posted “that’s my baby” after the show and, according to sources, supported the making of SWAG and plans to be at Coachella, with the couple described as in a strong place.
  • Critics and Winston characterized the stripped-back set as a standout, vulnerable moment, while reports of the pair leaving after-parties separately prompted renewed public curiosity about their private life.