Overview
- Ben & Jerry's Free Cone Day, which ran Tuesday from noon to 8 p.m., gave out free cups or cones with no limit on repeat visits.
- CEO Jochanan Senf set a 2026 goal of 1,000,001 free scoops worldwide to top recent tallies.
- Heavy turnout produced long lines, including at Brighton's Bond Street shop where staff expected to serve about 1,000 ice creams.
- In the UK, participating stores included Soho, Windsor, Peterborough, Brighton and Edinburgh.
- The tradition began in 1979 as a thank-you during the company's first year and has since grown across the brand's global Scoop Shops.