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Bemberg-Owned Terold Invest Buys Off-Piste Wines to Expand in the U.K.

The move targets faster growth in Britain by pairing Off-Piste’s retail reach with Peñaflor’s export scale.

Overview

  • Terold Invest announced Tuesday it will acquire Off-Piste Wines, keeping the current leadership in place to steer the unit.
  • Off-Piste sells about 3 million nine-liter cases a year and owns Most Wanted, the U.K.’s top canned wine brand.
  • The buyer plans to use Off-Piste’s retail network to ship more Argentine and U.S. wine into Britain by bringing U.K. distribution in-house.
  • Off-Piste’s model buys wine in more than ten countries and bottles in the U.K., which shortens lead times and makes new formats like cans easier to launch.
  • Terold said the deal lifts its European sales above 5 million cases a year and puts it among the U.K.’s ten largest wine suppliers.