BellRing Securities Class Action Pushes Forward in SDNY as Firms Rally Investors Before March 23 Deadline
Complaints say reported sales strength masked customer stockpiling rather than genuine demand.
Overview
- A federal securities class action naming BellRing Brands is proceeding in the Southern District of New York covering trades from November 19, 2024 to August 4, 2025.
- Filings allege the company portrayed inventory-fueled shipments as organic growth and downplayed competitive pressures, including prior claims of a 'competitive moat' in ready-to-drink protein.
- BellRing’s disclosures on May 6, 2025 about retailers lowering weeks of supply and on August 4, 2025 narrowing its 2025 sales outlook triggered share declines of about 19% and 33%, respectively.
- BellRing, known for Premier Protein ready-to-drink shakes, faced intensified category competition as retailers destocked, which plaintiffs say exposed weakening demand.
- Investors have until March 23, 2026 to seek appointment as lead plaintiff, with claims brought under Sections 10(b) and 20(a) and no class yet certified.