Overview
- Alo launched its Pre‑Fall 2026 campaign on Tuesday with images shot in Los Angeles by Mert & Marcus and styling by Mimi Cuttrell.
- The campaign spotlights Alo staples such as the Airbrush Better Together Bra, Full Stride Micro Short, Airlift Rebel Bra, High‑Waist Rebel Legging and the ALO Trail Sneaker.
- Hadid framed the partnership as authentic, saying she now defines wellness around slowing down, self‑care and making space for herself.
- Summer Nacewicz, Alo’s EVP of Marketing & Creative, said Hadid has been part of the brand’s community for years and embodies its studio‑to‑street identity.
- The rollout follows Alo’s recent sunglasses launch and uses Hadid’s own social posts, including a mirror selfie, to push the brand further into lifestyle categories beyond activewear.