Bell Marques’ Axé-Fueled Run Debuts in Rio, Drawing 12,000 to Aterro do Flamengo

Overview

• Corrida 100% Você, which arrived Thursday at Rio’s Aterro do Flamengo, staged its first local edition with an estimated 12,000 people.
• The format mixed 5 km and 10 km races with a PCD category and a closing concert by Bell, Rafa and Pipo Marques, leaning into a micareta, or Carnival-style street party, rather than pure competition.
• Producers set a fixed stage on the beach instead of a trio elétrico sound truck for safety near pedestrian overpasses, with entry controlled by race bibs as bystanders still caught parts of the show.
• Bell and his family led a front pack in the 5 km, then delivered a performance that ran for more than two hours.
• The project began in Salvador in January 2025 with about 4,000 participants, grew to 12 stages and over 110,000 last year, and organizers say they plan more than 30 stops in 2026 with hopes of topping 200,000 runners.