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Behaviour Interactive Acquires The Fun Pimps, Maker of 7 Days to Die

The deal signals Behaviour's push to grow a curated horror slate with established hits.

Overview

  • Behaviour Interactive bought The Fun Pimps, the 70-person studio behind the survival crafting game 7 Days to Die.
  • The Fun Pimps will keep leading development of 7 Days to Die with full creative control.
  • Behaviour will add art, engineering, design, community, and player support staff to speed the existing update roadmap.
  • Behaviour CEO Rémi Racine said the 20 million–player franchise strengthens the company’s plan to build a diverse horror portfolio alongside Dead by Daylight.
  • The Fun Pimps co-founder Richard Huenink said they chose Behaviour for shared values on community and modding and promised more details on integration later this year.