Overview
- Bed Bath & Beyond launched the Legendary Coupon Hunt on June 22, asking customers to bring any physical 20% coupon to participating stores for 20% off and an entry into a sweepstakes.
- The promotion runs through July 13 per the company release and awards a grand prize $100,000 home transformation plus 100 prizes of $500 and 50 prizes of $100 in gift cards, though a few outlets reported a different July 21 end date.
- Customers can redeem coupons at participating Bed Bath & Beyond + The Container Store and Kirkland’s Home locations nationwide, with each redemption counted as a separate sweepstakes entry.
- The company is amplifying the campaign with a national media partnership with iHeartMedia, social creators and its own channels to tap nostalgia for the brand’s long‑held paper coupons and bring shoppers back into stores.
- The stunt signals a wider turnaround strategy after the 2023 Chapter 11 and online relaunch, using nostalgia and recent acquisitions to help restart in‑person retail and boost foot traffic at new co‑branded locations.