Overview
- The 25-year-old launched TikTok in January 2025 and has grown to about 3.8 million followers on the platform and roughly 5.4 million across TikTok and Instagram.
- Her posts foreground conspicuous luxury, from private jets and couture fashion weeks to high-jewelry hauls and caviar breakfasts for her pets, with one influencer estimating her daily jewelry stack at over $240,000.
- Bloom’s résumé includes captaining a robotics team at Menlo School, launching and selling StudyPal, co-founding Hearth Wireless Chargers, graduating from USC Marshall, and working in Bay Area fintech.
- She is the daughter of Simon Yiming Ma and Heidi Chou, founders of Camelot Information Systems, which listed on the New York Stock Exchange in 2010 before being taken private in 2014.
- She signed with United Talent Agency in April and was named to TIME’s 100 Best Creators in July, as she prepares to marry fiancé David Pownall on August 28 at Villa Balbiano on Lake Como, with plans to wear an Oscar de la Renta gown.