Overview
- This first hardware co-brand for Beats splits logos across the buds—Beats “b” on the left, Nike Swoosh on the right—with Volt accents and a matte black, speckled case featuring “Just Do It” inside the lid.
- Specifications are unchanged from the standard Powerbeats Pro 2, including Apple’s H2 chip, Adaptive ANC, Transparency mode, Spatial Audio support, IPX4 rating, and secure-fit earhooks.
- Built-in heart-rate monitoring remains a key fitness feature with real-time tracking that syncs to Apple’s Fitness app and Nike Run Club.
- Sales begin March 20 through Apple.com, Nike.com, and select Apple Stores at $249.99, with regional rollouts such as India at Rs 29,900; early access ran via a SNKRS lottery.
- Beats and Nike are backing the launch with a LeBron James campaign titled “Keep Your Head in The Game,” featuring golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett.