Overview
- Beats and Jennie, which announced the Onyx Black Solo 4 Tuesday, will start sales Friday, April 24 for $199.99 on Apple’s site and at select retailers in the U.S., U.K., China, South Korea, Japan, the Philippines, Singapore and Thailand.
- The headset adds two clip-on black bows, a color-matched case, and an UltraPlush ear cushion marked with symbols drawn from Jennie’s music.
- The campaign features an unreleased Jennie line that teases “I already did that once, and I will do it again.”
- To kick off the launch, Beats will run a Seongsu, Seoul pop-up on Friday where fans can try the headphones and get a limited bag charm.
- Alongside the collab, Beats is releasing a 3-meter USB-C to USB-C cable for $29.99 that supports charging up to 240 watts.