Overview
- Attorney Josh Gerben said Williams submitted the applications to the U.S. Patent and Trademark Office on Monday.
- The filings outline planned use on apparel, sporting goods, footballs, digital trading cards, sunglasses and other consumer items.
- The logo references a fourth-and-8 throw in a playoff game at Green Bay that helped define his late-game poise.
- The move builds on a 2025 season in which Williams led seven fourth-quarter or overtime game-winning drives, fueling the 'Iceman' moniker.
- Gerben framed the step as Williams creating and owning his brand to enable licensing and deter others from claiming the marks, noting he has 11 trademark applications pending or in progress.