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Beachfront Taco Bell Opens in Benidorm, Drawing Mixed Tourist Reaction

A viral TikTok highlighting the seaside view prompted questions about how a global chain fits Benidorm’s food culture.

Overview

  • The new Taco Bell sits directly on Benidorm’s beachfront, with a TikTok review praising the view but calling the food only "alright."
  • TikTok user Harry (@harrytokky) filmed the location, showing fries and a burrito and revising an initial "10/10" to say only the view earned that score.
  • Online reactions split between visitors welcoming a familiar option for picky eaters and others preferring local restaurants.
  • Critics argue international chains crowd out authentic Spanish dining, citing recent McDonald’s, Burger King and Five Guys openings on Marbella’s paseo.
  • A commenter recalled a previous Taco Bell in Benidorm as "nothing special," and no corporate or municipal responses were reported.