Overview
- The promotion opens on January 26, with activation steps, eligibility and terms to be posted on BBVA México’s official site at launch.
- Customers who keep a paid ChatGPT Go subscription charged to their BBVA credit card after the trial will receive a 1,000 Puntos BBVA bonus.
- ChatGPT Go includes higher message limits, image generation, file uploads and memory features, with a regular price reported from about 110 pesos per month in Mexico.
- BBVA positions the initiative as part of a broader strategy to embed AI in its digital ecosystem and improve customer experience beyond financial products.
- BBVA executives say the tool is intended to support daily personal and professional tasks by simplifying work and aiding decision-making.