Overview
- In a press briefing, retail chief Hugo Nájera said perception and recommendation scores that dipped after the relaunch have returned to earlier levels.
- The bank reported that monthly app accesses now top 1.1 billion, a 27% increase from the launch month, with 4.4 billion total visits in the first five months.
- BBVA México said it serves 34 million customers, of whom 27 million use digital channels, and it emphasized that it did not lose clients or operations during the change.
- The Blue virtual assistant logged more than 20 million chats and spurred over 7 million in-app actions, which the bank cited as signs that AI prompts are driving activity.
- New tools include Grupo de gastos to split shared bills, Coach Financiero to coach users on saving and goals, and expanded prompts that now suggest paying routine services.