Overview
- BBC reporting shows TikTok-linked tracking pixels on third-party websites can relay visits to pages about cancer screening, fertility, or mental health.
- The tracking works for people who have never installed TikTok, enabling profiling and ad targeting beyond the platform.
- DuckDuckGo estimates TikTok trackers appear on roughly 5% of the world’s top websites, underscoring the reach of the tool.
- TikTok says it is transparent about data use, asserts sensitive information should not be processed, and places responsibility on site operators.
- Privacy protections include using browsers like DuckDuckGo or Brave and extensions such as Privacy Badger, Ghostery, or uBlock Origin to block trackers.