Overview
- Statistisches Landesamt data show 41 million guests visited Bavaria in 2025, a 0.9% increase year over year.
- Overnight stays rose only 0.2% to just under 103 million, suggesting briefer visits and thriftier spending, according to Tourism Minister Michaela Kaniber.
- Guest numbers grew across nearly all regions except Upper Franconia, with the strongest gains in Lower Bavaria and the Upper Palatinate.
- Kaniber announced that the state will develop a new tourism strategy to respond to shifting travel behavior, with details yet to be released.
- Domestic travelers accounted for most of the increase, while industry groups warn of tighter guest budgets and constrained municipal tourism spending.