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Bath & Body Works Opens Early Access for New Disney Princess Collection

The 92-item line introduces five character-inspired scents and returns two fan favorites, with a global rollout to 40-plus markets beginning mid‑March.

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Overview

  • Bath & Body Works Rewards members can shop select items in the app today, with full U.S. and Canada release set for February 13 online and in stores.
  • The lineup features five new fragrances—Aurora, Mulan, Rapunzel, Snow White, and Life’s a Fairytale—plus the return of Belle and Tiana.
  • The collection spans 92 products across body care, candles, home fragrance and accessories, with prices from $1.95 PocketBacs to a $125 castle pedestal.
  • Scent profiles translate each character’s story into notes like soft rose and sandalwood for Aurora or magnolia and apricot for Mulan, with packaging details that include subtle princess-themed Easter eggs.
  • A broader international rollout begins in mid‑March and is planned to reach more than 40 markets by year’s end, following a media preview event billed as the Storybook Soirée.