Overview
- Bath & Body Works appointed Veronique Gabai-Pinsky as its first chief brand and product officer, with the role set to join the executive leadership team and report to CEO Daniel Heaf.
- As chief brand and product officer, she will lead the brand and product organization to strengthen the consumer offer, push fragrance leadership, speed product innovation, and reignite the brand.
- Her appointment becomes effective May 18, 2026, formalizing work she began in November 2025 as a creative adviser focused on elevating products and the brand experience.
- Gabai-Pinsky brings three decades in beauty and fragrance, including founding her namesake label and senior posts at Vera Wang, Estée Lauder, Symrise, Guerlain, and L’Oréal.
- The hire fits into Heaf’s broader reshaping of the leadership team, which has recently added chief commercial officer Maly Bernstein and the company’s first chief human resources officer, Samantha Charleston, to support a multi-year return to growth.