Overview
- Bath & Body Works announced the collection on Wednesday with Bath & Body Works Rewards members getting online early access on August 16 and a full U.S. and Canada launch on August 17 followed by international availability beginning August 23.
- The line centers on two new character fragrances inspired by Jack Skellington and Sally that the company says were crafted to translate each character’s personality into scent.
- Products span body care, home fragrance and accessories, including classic 3-wick candles, a new layered-wax single-wick candle that changes as it burns, Jack- and Sally-themed candle pedestals, and character PocketBac clips.
- Bath & Body Works is using rewards-member exclusives, a staged regional rollout and collectible-focused items to drive demand and encourage quick sellouts among general shoppers and franchise collectors.
- The drop marks Bath & Body Works’ fifth collaboration with Disney and leverages the film’s lasting seasonal popularity since its 1993 release and 2023 inclusion in the National Film Registry.