Particle.news
Download on the App Store

Bath & Body Works and Disney Announce The Nightmare Before Christmas Fragrance Collection

It pairs two character-inspired scents with collectible home and body items, driving seasonal demand and rewards-member traffic.

Overview

  • Bath & Body Works and Disney disclosed the collection on Wednesday, Aug. 12, 2026, with rewards members getting app early access on Aug. 16 and a U.S. and Canada launch on Aug. 17 followed by international availability beginning Aug. 23.
  • The line centers on two new character fragrances: Jack Skellington, described as warm and woody with pumpkin, palo santo and spiced vanilla notes, and Sally, described as bright and fruity with floral, berry and tonka notes.
  • Product categories span everyday body-care items and home fragrances—fine fragrance mist, body wash, body cream, single- and three-wick candles, foaming hand soap and sanitizers—plus higher-value collectibles such as a Jack & Sally pedestal 3-wick candle holder and dual-layer candles.
  • Bath & Body Works frames the release as scent-driven storytelling that translates film characters and imagery into products, and Disney says the line honors the film’s legacy to give fans new ways to engage with Halloween Town.
  • This fifth collaboration between the brands uses limited-edition, character-themed pieces to target nostalgia-driven buyers and collectors, which could create high early demand and potential scarcity during the Halloween shopping season.