Overview
- Bass Pro Shops announced plans to build a custom 148,000-square-foot store at Grossmont Center that the company says will open in 2028.
- The store will be Bass Pro’s first location in San Diego County and the sixth in California, filling a regional gap from the nearest store in Rancho Cucamonga.
- Company founder Johnny Morris said the La Mesa location will feature a custom design inspired by the local outdoor habitat and the region’s saltwater and freshwater fishing.
- Bass Pro expects to hire about 150 employees for the store and intends the location to combine retail with experiential elements like conservation exhibits and family programming.
- Mall owner Federal Realty and La Mesa officials say the announcement is a key step in repositioning Grossmont Center after long‑running tenant departures, including Macy’s and the former Reading Cinemas venue.