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BasicNet Signs €90 Million Deal to Acquire Woolrich’s European Business

The move brings the 1830-founded outdoor label under BasicNet’s turnaround model after L‑Gam’s earlier sale of non‑European rights to Baoxiniao.

Overview

  • BasicNet agreed to buy the European rights to Woolrich and 100% of Woolrich Europe from L‑Gam, with closing targeted by December 2025.
  • The consideration mixes cash with 1.2 million BasicNet shares that will be subject to a 24‑month lock‑up.
  • Coverage cites conflicting values for the share component, reporting either about €12 million or €40 million.
  • Unicredit arranged refinancing of roughly €50 million in exposures as part of a transaction valued at €90 million.
  • Cash proceeds are largely earmarked to wind down activities excluded from the perimeter, as BasicNet readies a European relaunch while Baoxiniao retains rights outside Europe.