Overview
- SOLLOS began selling a single‑flavor Pineapple + Coconut yerba mate this month for $39 per 12‑pack through its website and select retailers in South Florida.
- The company’s product page lists organic Brazilian yerba mate, pineapple and coconut flavoring, sweeteners (cane sugar, raw honey, monk fruit), 50 calories and 120 mg of natural caffeine per can.
- SEC and corporate filings name 20‑year‑old NYU student Barron Trump as a company director and show the business registered at an address in Palm Beach near Mar‑a‑Lago.
- Reaction has centered on the $39 price, with social media comparing it to much cheaper mainstream energy drinks and criticizing the venture’s perceived optics; SOLLOS also sells higher‑priced branded merchandise.
- Filings and reporting show about $1 million in early private funding and founders pausing studies or jobs to work on the startup, and industry observers say the crowded, price‑sensitive beverage market will determine if attention turns into sustained sales.