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Barrie Coach Apologizes After Viral 'No One Cares, Work Harder' News Conference

The apology attempts to cool backlash before the OHL final.

Overview

  • The Colts, who won Game 7 on Monday, answered every postgame question with "No one cares, work harder," before OHL communications chief Josh Sweetland ended the media session early.
  • The clip raced across social media and drew rebukes from fans and journalists, including TSN’s Ryan Rishaug and Jeff Marek.
  • Smoskowitz apologized on TSN’s OverDrive within 24 hours and said the decision was his.
  • He explained he wanted more players at the podium, was told space was too tight, and said he disrespected reporters’ jobs.
  • Barrie now prepares to face the Kitchener Rangers for the league title, hoping attention shifts back to the ice.