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Barclays Turns Bullish on Nike Ahead of March 31 Earnings

Barclays argues skepticism has peaked based on early operational progress.

Overview

  • Nike was upgraded to overweight by Barclays, which lifted its price target to $73 from $64 and flagged a potential fundamental bottom.
  • Shares have fallen roughly 25% over the past year and are trading near a 10-year low, reflecting persistent concern about demand and execution.
  • Nike is scheduled to report fiscal third-quarter results on March 31 after the market closes, a key checkpoint for the turnaround narrative.
  • Recent results show North America sales up 9% in the latest quarter and 6% over six months, but net income over two quarters fell 31% year over year to $1.5 billion on higher costs.
  • Other analysis remains cautious, noting consumer trade-down behavior, tariff effects, rising competition and a recent CEO change as ongoing risks.