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Barcelona’s Ronaldinho 2005–06 Retro Kit Sells Out in Under 24 Hours

The reissue leveraged Ronaldinho’s peak era to turn club history into immediate sales momentum.

Overview

  • Fans cleared out the reissued home shirt in less than a day after it went on sale, a surge that Spanish reports say even surprised the club.
  • As part of the rollout, Barcelona’s current squad arrived at Camp Nou in the retro top before the LaLiga match against Rayo Vallecano.
  • The club offered two official-store options priced at about €100 for a plain version or €130 for a long-sleeve with Ronaldinho’s No. 10.
  • Nike highlighted its role by selling the reedition through its app, noting a sellout on the brand’s site and calling back the Total 90 design with modern fabric.
  • The drop taps nostalgia for the 2005–06 season when Barcelona won the Champions League, showing how legacy kits can become instant collectibles.