Overview
- The three‑day trade fair runs February 2–4 at Fira de Barcelona’s Montjuïc venue, positioning the city as a hub for professional tastings and deals.
- This edition gathers more than 1,350 bodegas from 90 denominations across 10,900 square meters, representing roughly one in three Spanish wineries.
- About 900 international buyers invited by ICEX are slated for roughly 13,500 business meetings to drive export opportunities.
- Luis Planas highlighted EU trade work with India, Mercosur and Indonesia and announced a specific plan to open those markets for Spanish wine in response to trade uncertainty and potential U.S. tariffs.
- The program features 80 activities and 136 speakers, including Jancis Robinson, with sessions focused on climate adaptation, lower‑alcohol styles, artificial intelligence and generational succession highlighted by more than 300 microbodegas.