Overview
- The trade fair runs February 2–4 at Fira de Barcelona’s Montjuïc venue with expectations of more than 26,000 visitors.
- Participation rises to about 1,351 exhibitors across 10,900 square meters, representing 90 designations and over 1,300 wineries.
- More than 80 activities are scheduled, including a master tasting by Jancis Robinson, eight Masters of Wine, tributes to century‑old families, and a first‑ever focus day on low‑ and no‑alcohol wines.
- Industry officials report a 14% decline in Spanish wine exports to the U.S. from January to November 2025 due to new U.S. tariffs, alongside a 4% domestic consumption drop and a notably small 2025 harvest.
- Despite headwinds, 66 U.S. distributors and 41 Canadian representatives are confirmed, with organizers pointing to opportunities from the newly agreed EU–India trade deal.