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Barcelona Unveils Olivia Rodrigo Jersey for May 10 El Clásico

The move advances Spotify’s artist-jersey program by turning a marquee match into a global stage for music promotion.

Overview

  • Barcelona and Spotify launched the special kit and a capsule collection on Friday, with 1,899 numbered shirts tied to the club’s 1899 founding year.
  • FC Barcelona Femení will debut the shirt against Levante on May 6 ahead of the men’s match versus Real Madrid at Spotify Camp Nou on May 10.
  • Rodrigo will play an invite-only Billions Club Live show in Barcelona on May 8, with tickets offered to top listeners based on Spotify activity.
  • The collaboration replaces the usual Spotify logo with Rodrigo’s OR mark, making her the eighth and youngest artist to front Barça’s shirt under the partnership.
  • The rollout is timed to build interest in her reported June 12 album release, and the limited run plus El Clásico visibility is likely to drive strong collector demand.