Overview
- FC Barcelona presented the new first‑team kit at MACBA on Tuesday, June 30, 2026, revealing multi‑tone vertical stripes that reinterpret the club’s blue and garnet identity.
- The shirt keeps Spotify, Nike and the club crest on the front while adopting a dark‑blue collar and sleeves and retaining yellow for player names and numbers.
- Chinese appliance group Midea will become a paid Main Partner from July and will appear on the left sleeve of the first kit.
- The club created an exclusive 'FC Barcelona Modernista' typeface inspired by Catalan modernism for use in competitions where league rules allow, and added the Fundació Barça logo beneath the dorsal number to signal social commitment.
- The launch included a dance and music performance and a campaign featuring both the men’s and women’s first teams, signaling a cross‑team, culture‑linked marketing push tied to the Gaudí centenary.