Overview
- Promotional campaigns from banks, retailers and digital wallets are active in the run‑up to Father’s Day, offering discounts up to about 35% and interest‑free installment plans that in some cases reach 18–24 months.
- A market survey in Peru finds roughly seven in ten consumers plan to pay with cash, debit or digital wallets to avoid taking on debt, with credit-card installment use falling to the low single digits for this campaign.
- Clothing, footwear and experience-based gifts lead planned purchases across the region, with studies showing practical, everyday items dominate spending choices this year.
- Mexico’s Concanaco Servytur projects a roughly 7% year‑over‑year rise in Father’s Day spending to about MXN 48,500 million, making the holiday a key short‑term gauge of consumer demand.
- Retailers view these promotions as both a sales driver and a signal for the second half of the year because modest inflation easing has only partially improved household confidence, leaving firms reliant on discounts and financing to stimulate purchases.