Overview
- The Bank of England said new digital price tags in stores could let supermarkets change prices in real time in the future.
- Dynamic pricing means prices move based on demand or supply, and it is already common in travel and concert tickets.
- UK chains are rolling out or testing the tags, with reports naming Co-op, Morrisons, Waitrose, some Asda and Lidl stores, and trials at Tesco and Sainsbury’s.
- The British Retail Consortium said supermarkets do not use dynamic or surge pricing and have no plans to start.
- Pricer, a supplier of the tags, says its system can adjust prices to real-time events, which has raised questions from consumer groups and drawn fresh attention from ministers focused on living costs.