Overview
- Bank of America, in a note Monday after the iicon conference, recommended Rockstar and Take-Two launch Grand Theft Auto VI at $80 to anchor a higher list price.
- Analyst Omar Dessouky argued a sub-$80 launch would make it harder for other publishers to charge $80 for future big-budget games.
- Take-Two has not announced a price, and CEO Strauss Zelnick said the company’s job is to charge far less than the value players receive so the purchase feels fair.
- Sherwood News reported Take-Two shares rose about 4% Monday following the note, reflecting investor interest in a higher headline price.
- Coverage reiterates a planned November 19, 2026 release for PlayStation 5 and Xbox Series X and says investors will watch the upcoming earnings call for official pricing and pre-order details.