Overview
- Bank of America analyst Omar Dessouky said Grand Theft Auto 6 should debut at $80 to lift the industry’s going rate for big releases.
- Take-Two has not set a price, while CEO Strauss Zelnick has stressed rising development costs and said the company will charge what feels like fair value.
- Zelnick described the project as a high-stakes bet with a multi‑billion‑dollar budget, with outside estimates ranging from roughly $1 billion to $3.4 billion.
- Rockstar plans a console‑first rollout on PlayStation 5 and Xbox Series X/S on November 19, 2026, and it has not announced a day‑one PC version.
- Nintendo’s recent $80 price for Mario Kart World offers a precedent, though analysts note players are sensitive to higher upfront costs on top of subscriptions and in‑game spending.