Overview
- Bank of America Securities, citing conversations at the IICON executive event, told clients it expects Rockstar to launch Grand Theft Auto 6 at $79.99 to help normalize an $80 sticker price.
- The forecast comes from analyst Omar Dessouky in a note reported by Seeking Alpha rather than from Rockstar or Take-Two.
- Take-Two has not announced a price, and CEO Strauss Zelnick said buyers should feel the cost is less than the value they get.
- Reports of an $80 launch price lifted Take-Two shares by about 4%, signaling investor hopes for higher revenue per copy.
- GTA 6 is slated for November 19, 2026 on PlayStation 5 and Xbox Series X, with pricing details expected as the company’s earnings call and marketing push roll out later this month.