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Bandhu 2.0 Released as Cocktail 2 Promo, Meets Mixed Reaction Online

The remake is a calculated nostalgia push meant to boost Cocktail 2's pre-release buzz by turning expected criticism into a self-aware marketing moment.

Overview

  • The music video for Bandhu 2.0, a reworked version of 2012’s Tum Hi Ho Bandhu, was released Wednesday, June 17 as part of Cocktail 2’s promotional campaign.
  • The track lists Pritam as composer, Kavita Seth and Neeraj Shridhar as vocalists, Irshad Kamil as lyricist, and Abhijit Vaghani as producer and arranger.
  • The video is picturised on Shahid Kapoor, Kriti Sanon and Rashmika Mandanna and opens with the cast joking that they expect to be trolled as a way to pre-empt online criticism.
  • Audience reaction has ranged from praise for the trio’s chemistry, choreography and the song’s tribute tone to sharp criticism that the remake feels artificial and tailored for short-form social clips.
  • Cocktail 2 remains scheduled to open on June 19 with advance bookings reported and a CBFC A certificate noted, while one outlet’s report that Bandhu 2.0 may not appear in the film has not been resolved in coverage.