Overview
- Who What Wear now spotlights bandana, also known as paisley, as a leading print for the season across full outfits and accessories.
- Designers and stores are moving the pattern beyond scarves into dresses, blouses, trousers, bags, swimwear, hats, and even socks.
- Shopbop is merchandising a dedicated edit that gathers labels such as R13, Never Fully Dressed, The Attico, and Stella Jean.
- Options span classic western-style cotton paisley to dainty florals and silky or beaded finishes, giving shoppers varied entry points.
- Celebrity nods from Kendall Jenner and Gigi Hadid are boosting demand, with styling guides recommending easy pairings like a bandana-print blouse with denim shorts or a midi dress for summer.