Overview
- Banc Sabadell took the Gran Premio GENIO Innovación for 'Los puntos sobre las íes,' created by Oriol Villar and Dentsu X, a campaign that positioned the bank during BBVA’s takeover bid.
- Other winners included Women'secret (Print), MP (Social Media and Use of Influencers/Creators), ABANCA Seguros (Audiovisual Media), Aritium (Business Development), Prosegur Alarmas (Branded Content), Grupo Social ONCE (Digital Innovation) and PepsiCo’s Lay’s Gourmet (Activation & Brand Experience).
- Photographer and ocean advocate Rafael Fernández received the Premio GENIO Azul for work revealing the beauty of the marine environment.
- Vocento hosted the Girona gathering at the University of Girona’s Aula Magna, drawing more than 200 professionals under the theme 'La vulnerabilidad como aliada' after an opening by CEO Manuel Mirat.
- The edition was backed by the Generalitat de Cataluña with sponsorship from CaixaBank, Dentsu and Hyundai, and organizers announced the 20th edition will be held next year in Alicante.