Overview
- At its Miami debut, the six-a-side league drew about 3,500 in-person attendees as organizers reported more than 3.5 million online viewers with strong 18–34 interest.
- Matches run two 15-minute halves on a 50-by-29 meter pitch, use dribble-in penalties from halfway, and add late “game-changers” such as three-on-three with a shot clock or no offside.
- Teams featured celebrity coaches including Ronaldinho, Usain Bolt, and YouTuber IShowSpeed to boost spectacle and social reach.
- CEO Felix Starck says the league aims to counter possession-heavy play he calls predictable and to give small-sided players a defined stage.
- The U.S. launch follows a 2024 start in Germany, a British edition set a year later, investment in a purpose-built Miami arena, and a stated goal to start a U.S. women’s league in 2026.