Overview
- The studio campaign presents Anok Yai, Dara Gueye and Liu Wen in shadow-heavy portraits shot by Robin Galiegue that put sculptural outerwear front and center.
- Piccioli says he used the clair-obscur technique as an emotional device to soften Balenciaga’s structural heritage and introduce sudden bursts of color against deep neutrals.
- Accessories receive prominent focus, with close-up treatments of the Hourglass Avenue Bag, Le 7 Bowling Bag, the Bloom Pump and the Midnight City Mule.
- The Winter 26 collection is available now at select Balenciaga stores and on balenciaga.com, giving the campaign an immediate retail outlet.
- Since moving from Valentino, Piccioli has used this campaign to reposition Balenciaga’s silhouettes and align creative direction with Kering’s commercial emphasis on high-margin handbags.