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Bajaj Restarts Chetak Production and Deliveries After Rare‑Earth Magnet Crunch

Secured magnet supplies after China’s curbs now position Chetak output for the festive rush.

Overview

  • Production and shipments of the Chetak recommenced on August 20 across dealerships, with Bajaj saying supplies have normalized.
  • Bajaj says it has secured sufficient rare‑earth magnets and is scaling output, targeting 15,000‑plus Chetak units in September to rebuild inventory for festivals.
  • Chetak output had slumped 47% year‑on‑year in July to 10,824 units, and executives had warned August volumes could be zero without new supplies.
  • Through August 20, Chetak sales totaled 7,069 units for a 12% share, and Bajaj slipped to fifth place in the electric two‑wheeler rankings.
  • Rivals navigated the shortage differently, with Ather using inventory and exploring rare‑earth‑free motors, and TVS citing adequate stock and alternative magnet technologies, while Bajaj says light rare‑earth clearances have improved and heavy flows remain under watch.