Overview
- The state recorded 24.1 million guest arrivals in 2025, up 1.5% (about 400,000) from the prior peak.
- Total overnight stays slipped 0.3% to 58.7 million, signaling shorter average stays.
- The counts cover only operating lodging businesses with at least ten sleeping places or pitches, according to the statistics office.
- Officials said the record came without large events, with municipality-level data expected in March.
- Roughly 80% of overnight stays were by domestic travelers, with strong demand for the Black Forest, northern Baden, Lake Constance, and cities such as Stuttgart, Freiburg, and Heidelberg, while the U.S. market fell 9.1%.